The Frugal Email Marketer

Description

The Frugal Email Marketer is a complete step-by-step guide to building a professional email marketing system on WordPress using FluentCRM and Mail.baby — two tools that between them deliver everything the major SaaS platforms offer, at a fraction of the price.

This is not a beginner’s overview. It’s a hands-on tutorial that takes you from a blank WordPress installation to a fully configured, list-building, automation-running email marketing operation — with every step shown in plain, jargon-free language.

By the time you finish this book, you’ll have:

• FluentCRM installed, configured, and connected to your WordPress site
• Mail.baby set up as your SMTP sending service — properly authenticated with SPF, DKIM, and DMARC
• Your first contact list and opt-in form, live and capturing subscribers
• A welcome automation running in the background for every new subscriber
• Your first broadcast campaign, built and sent
• A clear understanding of deliverability, segmentation, and how to read your results
• A system that costs a few dollars a month, regardless of how large your list grows

You’ll also get three bonus chapters covering email copywriting, GDPR and CAN-SPAM compliance, and how to track and improve your results over time.

What makes this system different:

• Unlimited contacts — no per-subscriber pricing, ever
• Your data lives on your own server — not on someone else’s platform
• No monthly fee increases as your list grows
• Sending costs that scale cheaply — 10,000 emails costs about $3
• Full automation, segmentation, and reporting — the same features you’d pay hundreds for elsewhere

If you’ve used Mailchimp, ActiveCampaign, or ConvertKit and felt the sting of watching your monthly bill climb as your list grows, this book was written for you.

The system works. The savings are real. And the setup is simpler than you think.